Regional Activation Manager
Note: This role requires availability during nights, weekends and flexibility and willingness to be available during non-traditional hours as required, up to 30%. The Role The Regional Activation Manager will report to the Manager, Regional Marketing. This role is expected to provide day-to-day tactical marketing support and serve as the “feet on the street” to drive revenue and growth in their respective market. The Regional Activation Manager will coordinate and execute regionally and nationally led marketing programs, initiatives, and events for both sides of the business, consumer packaged goods and retail, for both RISE and external dispensary accounts, all while maintaining a RISE-first concept. The overall goal of this position is to bring brands to life and support retail initiatives through the tactical ownership of various marketing initiatives. This role requires a candidate who is excellent at relationship-building and collaborating, resourceful and has a passion for the cannabis industry. Responsibilities Local coordination and execution of all centrally and regionally led marketing programs in market, including but not limited to event sponsorships, concerts, in-store events, and wholesale programs, etc. Regularly partner with retail operations and local store teams execute marketing programs and events on and offsite Ensure that any centrally and regionally-led promotions and product/strain launches are fully executed at the store level including but not limited to displays, in-stock product, signage, employee swag, employee education. Responsible for ensuring regional budget is up to date and expenses recorded in a timely manner. Focus on execution of marketing initiatives at RISE. Regularly work and maintain excellent relationships with local store leadership teams Support sales team with account trainings and trade events in partnership with Manager, Regional Marketing. Assist the Manager, Regional Marketing in the customization of digital and printed creative templates for various centrally and regionally led Initiatives to fit regional needs Create and produce custom-branded marketing materials, promotional swag, event signage, and in-store collateral using Cricut cutting equipment and Cricut Design Space to support regional marketing initiatives and activations. Provide marketing initiative and event recaps to identify areas of...