Regional Manager, Retail and Events

Renuity West

Regional Manager, Retail and Events

Job Responsibilities:

The Regional Promotions Manager leads the field marketing strategy and executes the face-to-face lead generation stream, growing brand awareness and customer engagement with the instore promoter teams across multiple regions.

Essential Job Duties:

Hiring, Training & People Development – 40%

- Develop Promoters on the day-to-day tactical activities, performance and growth.

- Coach, train, develop and maintain Promoter pipeline.

- Recruit, hire, and maintain appropriate staffing levels to meet department goals in accordance with company guidelines.

- Follow-up and manage company objectives and goals with the leadership.

- Conduct weekly one-to-one meetings with Promoters to review performance, goals and strategy

- Keep abreast of weekly training & productivity and report results to leadership

- Manage and mentor support staff, including Admins and Show Builders, ensure they are adhering to deadlines; provide growth plans when applicable

Events/Store – 40%

- Research, recommend and drive targeted marketing plans for regional opportunities

- Innovate new ideas/concepts to encourage engagement in both Costco and shows/events

- Provide analysis of team results & discuss improvement strategies

- Communicate, train and promote company policies, procedures and existing face-to-face programs

- Oversee expenses for events /store team

- Develop strategy and deploy plans to achieve weekly, monthly and annual goals; report progress and toggle plans based on results

Development of Strategy – 20%

- Collaborate with the Vice President of Marketing and the branch General Manager on generating new face-to-face opportunities for all brands, projecting both short-and-long term goal; forecast KPI’s

- Forecast and report monthly KPI’s based on each region’s budgeted hours

- Optimized event marketing strategy derived from evaluation tested hypotheses, and analysis of conversio...