Regional Product & Services Marketing Specialist

Goal Drive awareness and adoption of aCommerce's end-to-end services within the Southeast Asian market, contributing to increased market share and brand recognition. Develop and execute impactful marketing campaigns across multiple channels to generate leads, educate potential clients, and showcase the value proposition of aCommerce's solutions. Collaborate effectively with cross-functional teams to ensure seamless product launches, successful campaign execution, and optimal resource allocation. Responsibilities Market Research and Analysis: Conduct ongoing research to identify market trends, customer needs, and competitor activity in the SEA eCommerce landscape. Analyze campaign performance data and user behavior to optimize tactics and improve results. Develop insights and recommendations to inform product development and marketing strategies. Campaign Development and Execution: Create and manage targeted marketing campaigns across online and offline channels (e.g., webinars, social media, case studies, white papers, events) specific to the SEA market. Develop engaging content that resonates with the SEA audience, adhering to local cultural nuances and preferences. Oversee campaign execution, manage budgets, and track performance against established goals. Product Launch and Go-to-Market Strategy: Support the launch of new aCommerce products and services by developing targeted marketing materials and communications for the Southeast Asian market. Create compelling product messaging and positioning tailored to the local audience. Collaborate with sales, product development, and customer success teams to ensure a smooth and successful rollout. Channel Management and Optimization: Oversee and optimize aCommerce's presence on relevant marketing channels including social media platforms, industry publications, and online communities. Develop and implement strategies to maximize reach, engagement, and lead generation through each channel. Brand Advocacy and Relationship Building: Build and maintain relationships with key stakeholders in the eCommerce industry, including media, influencers, and industry associations. Promote aCommerce's brand image and thought leadership position. Represent aCommerce at industry events and conferences in Southeast Asia. Technical Qualification Bachelor's degree in Marketing, Communications, or a related field. Minimum 2 years of experience in B2B marketing, ideally within the eCommerce or SaaS industry. Strong understanding of marketing principles and digital marketing channels. Proficiency in content creation tools (e.g., writing, design, video editing). Experience with campaign management and marketing automation platforms is a plus. Demonstrated knowledge of SEO , SEM, and social media marketing best practices. Soft Skills and Others Excellent communication and interpersonal skills, with fluency in Thai and English. Strong analytical and problem-solving skills with a data-driven approach to marketing. Creative a...