Regional Vice President, Franchise Sales Development
JOB SUMMARYThe Regional Vice President, Franchise Development is responsible for driving hotel portfolio growth across an assigned territory through the conversion of existing hotels and the sourcing of new construction opportunities for Choice Hotels brands, including Econo Lodge, Rodeway Inn, and Park Inn by Radisson. This role develops and executes a strategic market growth plan, builds and manages a robust pipeline of prospective franchisees, and cultivates relationships with hotel owners, developers, brokers, lenders, management companies, and other industry stakeholders. The position serves as a consultative sales professional who communicates the Choice Hotels value proposition, negotiates franchise agreements, and collaborates cross-functionally to achieve territory growth objectives and exceed development goals. The role operates with a high degree of autonomy and is accountable for delivering measurable franchise development results within the assigned market areaLOCATION: Washington, Oregon, Arkansas, Wyoming, Idaho, or Montana RESPONSIBILITIESFranchise Development & Sales ExecutionDevelop and execute a territory-based strategic business plan focused on increasing hotel growth through franchise conversions and new construction opportunities.Build, manage, and maintain a strong pipeline of prospective franchisees to meet or exceed assigned development goals and performance targets.Identify, evaluate, and pursue qualified hotel conversion and new construction opportunities throughout the assigned territory.Communicate and demonstrate the value proposition, brand benefits, and growth opportunities associated with Choice Hotels brands.Conduct consultative, value-based sales discussions with hotel owners, developers, investors, and management companies.Negotiate franchise agreements and business terms that align with company objectives while creating value for prospective franchisees.Lead opportunities through the development lifecycle, ensuring timely completion of approvals, contracts, and onboarding requirements.Partner with Franchise Administration and other internal stakeholders to facilitate efficient application processing and contract execution.Leverage CRM systems, market intelligence, and sales tools to identify opportunities, manage pipeline activity, and support sales forecasting.Assist prospective franchisees in identifying available financing programs, site selection resources, and partnership opportunities.Collaborate with Franchise Performance, Operations, and Brand teams to support portfolio optimization, inventory upgrades, and brand compliance initiatives.Partner with brand leadership and operations teams to improve both the quality and long-term performance of hotels entering the development pipeline.Travel extensively throughout the assigned territory to develop relationships, evaluate opportunities, and represent Choice Hotels in the marketplace. Market Strategy & Industry EngagementConduct ongo...