Sales Lead

TL;DR

Run the full sales motion end-to-end: source → reach out → qualify → pitch → close. You bring digital-marketing / SEO subject-matter expertise and the grit to send 50 cold messages a day. The last 10% of every sale is SME judgment — that's why this isn't a generic SDR seat.

WHY THIS ROLE EXISTS

Sales today is founder-led, end to end. We need a counterpart who can run the same motion, because at our stage the front end and the close are part of the same conversation. We want someone with real digital-marketing or SEO chops so prospects feel they're talking to a peer, not a script.

WHAT YOU'LL DO

- Top of funnel. Build target lists by ICP (specialty SMB services in the $1–10M range). Run outbound across email, LinkedIn, Instagram, cold calling. Test angles weekly.

- Qualify ruthlessly. Fit + timing + problem intensity. We'd rather skip a marginal call than waste the slot.

- Own the sales materials. Pre-call decks, case-study one-pagers, follow-up artifacts. We have internal agents that produce a lot of this for you — your job is to use them, give them better inputs, and review the output before it goes out.

- Run pitches and close. Bring SEO and digital-marketing depth to the conversation. Prospects need to feel you actually understand their problem.

- Feed market signal back. Objections that recur, language that lands, ICP refinements, pricing pushback. Weekly digest into the team.

- Keep the CRM honest. Stages, notes, next steps. No dropped balls.

PROFILE WE'RE OPTIMIZING FOR

- Scrappy, young-ish in their career, hungry. Bias toward action.

- Has done agency or SEO/digital-marketing work — enough to talk credibly about audits, sitemaps, backlinks, AI-Overview optimization, content strategy.

- Comfortable with outbound volume and rejection.

- AI-native (drafts sequences and personalization with Claude, doesn't grind them out manually).

- Cares about systems, not just hitting today's number.

SUCCESS LOOKS LIKE (FIRST 90 DAYS)

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