Senior Account Director (F1 hospitality)

About Right Formula
At Right Formula, we enable brands to push the limits of sports marketing through a unique blend of expertise, ingenuity and agility that we call the Right Formula. Our complete 360-degree service offering takes brands from partnership identification through to the delivery of fully integrated marketing strategies. With offices in the UK and the US, we support clients worldwide, helping them to accelerate growth through the power of sport.
 
Role Overview
The Senior Account Director will take overall responsibility for the strategic direction, commercial management, and delivery excellence across one to two major hospitality-focused Formula 1 partnerships. This senior role combines leadership, client development, and operational oversight, ensuring each partnership delivers exceptional guest experiences, strong commercial return, and measurable brand impact.
As the senior client lead, the Account Director will manage the account teams, guide long-term partnership strategy, and serve as a trusted advisor to senior client stakeholders. They will be responsible for translating client business objectives into world-class hospitality and activation programmes, ensuring Right Formula continues to set the benchmark for premium delivery and client service.
The role will be based at Right Formula’s offices in Battersea, London, and will require extensive international travel.
 
Key Responsibilities
Client Leadership & Relationship Management
Act as the senior point of contact for both clients, building and maintaining strong, trusted relationships at senior stakeholder level.
Oversee the annual partnership strategy, ensuring hospitality, activation, and communication programmes align with broader brand and business objectives.
Lead regular client reviews, reporting, and strategic planning sessions, ensuring performance insights and future opportunities are clearly articulated.
 
 
 
Partnership & Hospitality Strategy
Lead the development and execution ...