Senior Account Executive, Public Relations (Cybersecurity)

Senior Account Executives at Highwire are trusted advisors, skilled storytellers, and sharp strategists. On our Cybersecurity team, they partner with leading-edge brands at the forefront of global security innovation, working across threat intelligence, cloud security, incident response, identity, and more. They thrive on tackling complex topics and turning them into compelling, media-worthy narratives. As strong communicators, proactive team players, and emerging leaders, they take ownership of their impact and help drive meaningful results for clients. Key Responsibilities Client Service & Program Management Own tactical execution of cybersecurity-focused PR program elements, including media relations, analyst engagement, thought leadership, speaking, and content. Lead weekly client calls, provide strategic counsel, and serve as a trusted point of contact—even during sensitive or reactive news cycles. Manage projects from kickoff through execution—keeping deliverables on track and aligned to broader strategic goals. Develop quarterly cybersecurity campaign plans, incorporating industry trends, breaking news, and creative angles. Monitor the threat landscape, competitors, and relevant regulatory developments to identify timely commentary opportunities. Support client media training, including message development and session follow-up. Help develop budgets and allocate team resources based on evolving client needs. Media & Influencer Relations Lead media strategy and execution for cybersecurity clients, with strong existing relationships across 10+ business, trade, and cybersecurity reporters. Consistently craft and deliver creative, proactive pitches that generate high-quality media coverage and thought leadership. Identify new media trends, outlets, and journalists relevant to the security space—and share insights across the agency. Drive and support influencer engagement, content campaigns, and amplification strategies across digital and social platforms. Use social channels to boost client visibility and executive voice while supporting broader narrative efforts. Measure and communicate the ROI of PR programs, using analytics to optimize ongoing initiatives. Coach junior staff on cybersecurity-specific media strategies and relationship building. Writing & Content Development Write and edit high-impact cybersecurity-focused content, such as: Thought leadership articles, press releases, and contributed pieces Speaking abstracts, award nominations, and analyst briefings Media pitches, briefing books, backgrounders, and internal client materials Ensure content reflects technical accuracy, industry nuance, and journalistic relevance. Create timely, creative narratives that make technical topics relatable to media and business audiences alike. Insights, Analytics & Integration Lead results reporting and campaign measurement, clearly articulating outcomes and PR value to clients. Leverage insights and data to refine cybersecurity ...