Senior Advisor, Product Marketing
Job Description
Build the Future with Us
Are you passionate about strategic marketing, solution development, and looking to contribute to an organization whose purpose is to help clients feel confident and secure about their future? As a Senior Advisor, Product Marketing, you will play a key role in the positioning, commercialization, evolution, and growth of our group insurance and savings solutions.
This is a unique opportunity to leverage your strategic mindset, influencing skills, and product marketing expertise within an organization recognized for its people-first, collaborative, and innovative culture. You will contribute directly to initiatives that drive business growth, enhance the client experience, and strengthen the visibility and value of our solutions.
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What You’ll Accomplish with Us
As a Senior Advisor, Product Marketing, you will be at the heart of our mission. Your key responsibilities will include:
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Develop and execute integrated go-to-market strategies across digital and traditional channels, aligned with business priorities and strategic objectives.
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Analyze market trends, competitive intelligence, and performance data to identify opportunities and challenges, and provide recommendations for product development, enhancement, and commercialization.
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Define value propositions, customer journeys, key messaging and positioning, to support product launches and growth initiatives.
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Design and implement growth and product lifecycle strategies, including customer nurturing, cross-selling, upselling, and account-based marketing (ABM) initiatives.
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Optimize the digital presence of products by overseeing the evolution of product pages and landing pages to maximize engagement, conversion, and user experience.
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Lead large-scale strategic projects from planning through delivery, ensuring stakeholder alignment, adherence to timelines, budgets, and quality standards.
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Act as a strategic advisor to leadership and internal teams while defining performance indicators, measuring marketing effectiveness, and identifying opportunities for continuous improvement and business growth.
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What Will Help You Succeed in This Role
We are looking for someone who
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Is recognized for their strategic vision and ability to develop and implement complex marketing strategies aligned with business objectives.
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Has solid experience in strategic marketing, product marketing, and solution development.
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Demonstrates strong analytical, market intelligence, and synthesis capabilities to support informed decision-making.
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Stands out through strong business acumen, influential leadership, and the ability to collaborate effectively with diverse stakeholders.
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Excels at developing compelling presentations and communicating strategic recommendations to a variety of...