Senior Analyst, CRM

About UsDavid Yurman is a celebrated American jewelry company founded in New York by David Yurman, a sculptor, and his wife, Sybil, a painter and ceramicist. When the artists began collaborating, their goal was simply to make beautiful objects to wear. Led today by their son Evan, David Yurman creates timeless, yet contemporary collections for women and men defined by inspiration, innovation, consummate craftsmanship and cable – the brand’s artistic signature. David Yurman collections are available at 50 retail stores throughout the United States, Canada, Hong Kong and France and at over 300 locations worldwide, through their exclusive authorized fine jewelry and timepiece network of retailers.Our ValuesAt David Yurman, creativity, innovation and impeccable craftsmanship are at the core of everything we do. Fueled by the energy of our hometown, New York City, artistic passion informs each and every jewelry design. The Yurman family’s guiding vision continually defines and redefines what it means to be the preeminent American luxury jewelry brand. We are committed to responsible business and social practices and to the protection and advancement of human rights. We believe in partnering with others who share these values and understand their importance.Job DescriptionSenior Analyst, CRM Role OverviewWe’re looking for a hands-on Omni channel - CRM Analyst to plan, execute, and measure lifecycle across both retail and ecomm. You’ll own definitions, reporting, and performance readouts, ensuring CRM has the information needed to communicate with and optimize our audience.You’ll work closely with CRM, Retail, Customer care, Email, Analytics, and Data Engineering to translate data insights into meaningful CRM activations.  This role is for someone who understands omni channel analytics and how the customer moves seamlessly between retail, ecomm and customer care.  Someone who is equally comfortable hands-on in data and explaining results to non-technical partners.Essential Duties & Responsibilities: Define and maintain core CRM customer and segment definitions (e.g., tenure, lifecycle stage, value tiers, lapsed/reactivated, channel preferences).Build and automate CRM reporting across both retail and ecomm (file health, acquisition, repeat, reactivation, churn, and campaign performance).Build, automate, and maintain CRM dashboards and performance reports across retail, e-commerce, and clienteling channels.Analyze customer behavior, segmentation, lifecycle journeys, and sales performance to identify opportunities to grow retention and loyalty across channels (Retail and ecom)Track omni-channel campaign performance — from email to clienteling outreach for both retail and customer care and in-store activations.Build measurement framework for marketing campaigns for Retail, Customer Care & Email to report on client engagement across segments and demo.Support A/B testing, cohort analysis, predictive modeling, and customer LTV forecas...