Senior Analytics Engineer (Marketing)

Who Are We?

Welltech is a global wellness technology company with Ukrainian roots. Our mission is to build and scale wellness apps globally through state-of-the-art, tech-driven performance marketing.

We are one of the most established players in the wellness app space, and we are accelerating. Over 25.5 million people across the world use our apps — Muscle Booster, Yoga-Go, and WalkFit — to build healthier habits, move more, and feel better every day. Every subscription represents a real person making a real change in their life, and we take that seriously.

With 500+ people across hubs in Cyprus, Ukraine, Poland, Spain, and the UK, we combine the scale of a market leader and the drive of a team that's just getting

WHAT WE'RE LOOKING FOR

We are looking for a Senior Marketing Analytics Engineer focused on measurement and signal engineering — ensuring Meta, Google Ads, TikTok, and other ad platforms receive accurate, timely, and high-quality conversion signals. You will work closely with Marketing, Product, Data Engineering, and ad platform representatives to improve campaign measurement and optimization.

MAIN RESPONSIBILITIES

• Marketing & signal optimization — Partner with Marketing and ad network representatives to improve conversion signals, assess product and ad platform changes, and investigate signal-related performance drops.

• Ad network S2S integrations — Design and maintain conversion pipelines for ad networks with support from Data Engineering team. Ensure timely, deduplicated, and high-quality signal delivery.

• New ad platform onboarding — Set up and launch integrations with new ad platforms, covering conversion signal delivery and reporting data feeds for Marketing

• Pixel & GTM management — Manage GTM releases across multiple web properties and implement pixels and conversion events for ad networks.

• Signal quality & monitoring — Monitor Meta EMQ, pixel and CAPI diagnostics, deduplication, Google Ads conversion diagnostics, En...