Riboli Family Wines

Senior Brand Manager- Stella Rosa

Los Angeles, United StatesFull timeManagerPosted 11 days ago
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At Riboli Family Wines, we've spent over a century perfecting our craft—and we're just getting started. As a four-generation, family-owned winery and one of America's fastest-growing wine producers, we create brands that people genuinely love, including Stella Rosa, Spritz Del Conte, San Simeon, and San Antonio. We've been recognized as American Winery of the Year, but what drives us isn't awards—it's the joy our wines bring to tables, celebrations, and everyday moments. Rooted in California and committed to quality, sustainability, and innovation, we're proud to honor our heritage while shaping the future of winemaking. Summary-  Riboli Family Wines is hiring a Sr. Brand Manager, Stella Rosa Wine & Spirits, to join our Marketing Team here in Los Angeles, CA. This role will be responsible for strategic planning, building and executing annual business plans. This role is accountable for leading the Stella Rosa team and working with the sales, digital, trade and events teams to ensure a 360 degree approach is taken to deliver measurable success for the brands. This position reports to the Sr Director, Brand Marketing and is responsible for building dynamic brand marketing campaigns, leading, and mentoring the Riboli Brand Team in partnership with campaigns and products.  Essential Duties and Responsibilities - Current duties may be changed if the job requires and/or additional duties may be assigned if necessary.  Strategic Planning: Build annual business plans, positioning strategies, and cutting-edge programming for the brands to expand market share and consumer piece of mind.  Campaign Execution: Collaborate with internal and external teams to ensure advertising, digital media, social content, and point-of-sale merchandising programs align with focus calendars and brand initiatives.  Commercial Analytics: Analyze syndicated data (such as Nielsen) to track brand performance in market as well as market data and consumer trends to optimize and influence campaigns .  Cross-Functional Leadership: Partner closely with sales, finance, operations, internal marketing functions (trade, digital, events) and external creative agencies   Manage a team including an ABM and designers providing coaching, development and clear direction to ensure the team is aligned with overall business objectives.   Strong analytical, problem-solving, creative, and organizational skills demonstrated by the ability to make timely and sound decisions  Ability to act as a brand leader to internal and external constituents  Manage several brands within the Stella Rosa portfolio (Frizzante, Sparkling, Brandy, Cream Liqueurs) – each grouping has its own personality, and ensure ther...