Senior Content & Games Marketing Manager

Nex is on a mission to help families rediscover the joy of movement. Created by parents for parents, Nex combines technology and play to deliver fun, social, and interactive experiences powered by natural body motion, encouraging kids and adults to move more, play more, and have fun together. Nex Playground, the company’s award-winning active play system, is purpose-built to get families moving year-round, with safety and privacy as core considerations in its intentional design. It is certified kidSAFE+ COPPA compliant and built to support healthy, active play for all ages and abilities. Nex Playground features a growing library of 50+ experiences, including motion and dance games, fitness and educational experiences, and Nex Originals. Content includes collaborations with partners like Hasbro, Sesame Workshop, and NBCUniversal. Nex has been recognized by Fast Company’s Most Innovative Companies, TIME’s Best Inventions, and Parents’ Best Entertainment System for Families, and has earned Red Dot, IDEA, and Core77 international design awards. We encourage you to explore Have Fun and Is Motion Gaming Back?, as they offer a deeper look into our culture, values, and explain how our approach to motion gaming differs from previous generations. To protect yourself from recruitment scams, please note that Nex communicates through official company emails ending in @nex.inc. If you receive a suspicious email or message, please do not respond and report it immediately to us.Overview We are launching Nex Playground in Japan and looking for a Japan Senior Growth Manager to own and shape the marketing strategy for Nex Play Pass, our subscription service, and the games portfolio in one of the world’s most sophisticated and competitive content markets. This is a senior leadership role at the heart of Nex Playground’s Japan content business. You will be responsible for building Japan’s Play Pass subscriber base from the ground up, establishing the marketing foundation for our games portfolio, and creating the playbook for how Nex Playground grows as a content platform in Japan. This is not an execution role — it is a role for someone who wants to architect a business, build a team, and leave a lasting mark on how Japan plays. Your primary US counterparts are the Publishing team and its integrated marketing function, which owns Play Pass and games go-to-market strategy globally. You will serve as the Japan voice in global content marketing discussions, shaping strategy as much as executing it. Reporting to the Japan General Manager, you will partner closely with the Japan Playground Marketing Manager to co-own Japan’s overall brand strategy. As the Japan business scales, you will build and lead a growing team beneath you, starting with a dedicated Performance Marketing specialist, with the expectation that the team expands further as the content business grows. The Role Your core focus is Play Pass subscription marketing, games portfolio marketing, and...