Senior Copywriter/Content Marketing

At Highwire, a Content Creator & Copywriter is a dynamic and adaptable member of the Content team who develops and executes creative work across multiple disciplines. This role contributes to social media strategies that drive engagement, build brand presence, and support client objectives, while also developing new business concepts, brand campaigns, and long-form copywriting assignments. With a primary focus on B2B technology clients, the Content Creator & Copywriter also supports work across several practice areas, including digital health, financial services, professional services, and energy and sustainability. The role thrives in a collaborative, fast-paced environment where creativity, curiosity, and strong writing skills are essential. With approximately 3–4 years of experience, the Content Creator & Copywriter helps shape compelling brand voices, contribute to social strategies, and strengthen the digital presence of a diverse portfolio of client brands while continuing to grow within an integrated, creative agency environment. Key Responsibilities Develop and execute creative social media content, campaigns, and copy across various platforms (LinkedIn, Twitter, Instagram, TikTok, etc.). Work closely with clients to understand their needs, adapt quickly to changing priorities, and pivot strategies to align with shifting business goals. Manage content calendars and social media channels for multiple clients, ensuring high-quality execution and on-time delivery. Collaborate with account teams to develop and refine content that meets client objectives, often on tight timelines. Write copy that resonates with diverse audiences, tailoring tone and messaging for B2B technology clients as well as consumer-facing brands. Execute paid and organic social media strategies, optimizing content to boost brand awareness, engagement, and conversions. Track performance metrics, analyze data, and adjust strategies to improve results and meet KPIs, working hand-in-hand with digital strategy leadership. Stay flexible and open to experimenting with new ideas, platforms, and tools to meet the evolving needs of our clients. Write effective copy for new business pitches, including manifestos, rationale, and/or product descriptions. Success Factors 5+ years of client-facing experience in social media content creation, with a strong ability to manage multiple accounts in a fast-paced environment. Experience working on B2B technology clients, with required experience managing Healthcare, Professional Services, and Consumer clients, and a deep understanding of how to engage audiences in these sectors. Excellent social media copywriting skills, with the ability to quickly adjust tone and style across different brands and platforms. Proven ability to work under tight deadlines and shift priorities, handling multiple client requests with flexibility and efficiency. Familiarity with social media management tools (Sprout Social, Hootsuite, Buffer, etc.) a...