Senior Data Scientist and Marketing Effectiveness (MMM)
Senior Consultant/Analyst Data Science & Marketing Effectiveness - 2026
Ekimetrics is a global leader in Marketing Effectiveness and AI-powered solutions. Since 2006, we’ve been helping businesses optimise marketing and operations by combining AI with business and tech expertise across 4 domains: Marketing Effectiveness, Customer Analytics, Operational Excellence, ESG & sustainability.
With a full in-house team and offices in Paris, London, New York, Hong Kong, and Shanghai, we deliver tailor-made solutions that turn data into real positive impact, leveraging our unique combination of technology and services.
We excel at delivering AI impact at scale. Our mission is to harness this power to tackle the world’s most urgent issues. We commit to responsibility and frugality in AI, systematic AI impact at scale, and loyalty to our values and DNA.
Your responsibilities
As a Senior Analyst specialising in Data Science & Marketing Effectiveness, you will lead the delivery of high-impact MMM programmes for international clients across industries such as Auto, Beauty, Retail, and Financial Services. You will manage small teams, oversee end-to-end project delivery, and ensure actionable insights are delivered to clients.
Lead Projects
· Lead end-to-end MMM and marketing effectiveness programs for international clients, from data strategy and collection to modelling, insights, and activation.
· Apply econometrics, regression, Bayesian statistics, and machine learning methods to analyse marketing and customer data
· Collaborate closely with Managers to understand the project scope, structure, analytical approaches, manage operations and ensure timely delivery.
· Build dashboards and visualisation tools to communicate actionable insights using proprietary Ekimetrics frameworks and best practices.
· Translate complex analytics into clear, business-oriented recommendations for senior stakeholders and C-suite clients.
· Suppor...