Senior Director, Frontline Marketing - Ecuador

Job Description Summary: At The Coca-Cola Company, we are proud to be one of the world's most recognized and respected brands, with a legacy spanning more than 140 years and a portfolio enjoyed by millions of consumers every day. Our purpose is simple yet powerful: Refresh the World and Make a Difference.We are seeking a Sr. Director, Frontline Marketing - Ecuador to lead the strategic marketing agenda for one of the most distinctive and dynamic markets in Latin America. This role will be responsible for shaping long-term portfolio growth, influencing system-wide priorities, and ensuring that the Ecuador business is focused on the initiatives that will create sustainable value for consumers, customers, bottling partners, and The Coca-Cola System.Success in this role requires a unique combination of strategic marketing excellence and leadership maturity. The ideal candidate will be a business leader first and a marketer second, capable of defining winning growth strategies, building strong brands, aligning stakeholders across the system, and leading teams through complexity and change. This leader must have the vision to elevate conversations above short-term challenges and organizational distractions, maintaining relentless focus on the priorities that drive long-term growth and business impact.What You'll Do for UsStrategic Leadership:• Lead the strategic marketing agenda for Ecuador, defining long-term growth priorities and influencing system-wide decisions that accelerate sustainable category, brand, and portfolio growth.• Act as the chief marketing strategist for the Ecuador business, ensuring alignment across The Coca-Cola Company, bottling partners, commercial teams, and franchise leadership on the initiatives that matter most for business growth and value creation.• Set and lead the portfolio growth agenda, identifying the biggest opportunities to recruit consumers, expand consumption occasions, strengthen brand equity, and increase category participation.• Translate consumer, shopper, customer, cultural, and commercial insights into strategic actions that unlock growth opportunities unique to Ecuador.• Champion a locally relevant growth agenda that balances global brand strategies with Ecuadorian consumer realities, cultural dynamics, and market opportunities.• Lead portfolio prioritization and resource allocation decisions, ensuring investments are focused on the brands, occasions, and initiatives with the greatest potential to drive sustainable growth.Category & Brand Growth:Coca-Cola Trademark• Strengthen Coca-Cola's leadership position by accelerating consumer recruitment and increasing brand relevance across key consumer segments.• Lead strategies that reinforce Coca-Cola Original Taste as the superior and most iconic choice within the category.• Expand consumption by identifying and scaling high-potential Uplift occasions, driving both recruitment and frequency.Sparkling Portfolio• Lead the long-term growth strategy for the S...