Senior Engineering Manager, Service Monetization

About Crunchyroll Founded by fans, Crunchyroll delivers the art and culture of anime to a passionate community. We super-serve over 100 million anime and manga fans across 200+ countries and territories, and help them connect with the stories and characters they crave. Whether that experience is online or in-person, streaming video, theatrical, games, merchandise, events and more, it’s powered by the anime content we all love. Join our team, and help us shape the future of anime!About the Role We are hiring a Senior Engineering Manager, Acquisition & Conversion to join the Service Monetization organization and lead a product-facing engineering team focused on helping more prospective fans discover the value of Crunchyroll, engage with the product, and convert into registered, trialing, or paying customers. Reporting to the Vice President of Engineering, Service Monetization, this leader will own engineering execution for a domain directly tied to acquisition and conversion outcomes. The team’s scope includes acquisition funnel experiences, onboarding into paid or trial experiences, campaign landing flows, conversion experimentation, promotional entry points, and adjacent product surfaces that influence conversion performance. This role is intentionally close to the business. The Acquisition & Conversion domain is designed to move quickly, stay close to product and commercial priorities, and partner tightly with Product, Product Design, Business, Go-to-Market, Legal, Data, and peer engineering teams on near-term growth opportunities. Success in this role requires strong execution, sound judgment, and strong people leadership. This leader will independently guide the team through ambiguity, set clear priorities and metrics, improve how customer impact is measured and communicated, and ensure results do not come at the expense of long-term team health, technical quality, or organizational sustainability. Because this domain is expected to respond quickly to changing market conditions, campaigns, promotional strategy, and executive growth priorities, we are primarily considering applicants in Los Angeles, California. A Day in the Life of our Senior Engineering Manager Lead a team responsible for high-impact acquisition and conversion experiences, and drive business results across quarterly and annual goals. Set team priorities, goals, expectations, and key metrics at the right altitude, and hold the team accountable for progress. Partner closely with Product, Design, Business, Go-to-Market, Legal, Data, and peer engineering teams to shape roadmap decisions and deliver measurable customer and business outcomes. Improve outcomes such as funnel completion, registration rate, trial start rate, paid conversion, campaign conversion, experimentation velocity, and launch cycle time. Identify and direct the team’s work toward the opportunities that have the greatest impact for Crunchyroll, our fans, and the broader engineering organization. Lead th...