Senior Founding Engineer – AI Learning Platform

Location: Hybrid (UK preferred)

Reporting to: Head of Engineering

Key Partners: Kim Faura (Product Lead) & Pravin Paratey (Head of Engineering)

The Split: 80% Deep Building & Coding | 20% Technical Leadership & Team Shielding

ABOUT SALESAPE & ABI

We are building what we believe will become the operating system for millions of small businesses.

Today, we have one main product brand — SalesApe, which helps businesses automate customer conversations, qualify incoming leads, and convert more sales. Alongside this, we are building Self-Serve Abi (Artificial Business Intelligence) — a natural language AI business partner that allows business owners to create, operate, and grow their businesses simply by talking to an AI.

But our long-term vision goes far beyond individual AI agents. We believe the next generation of software will continuously learn from the outcomes it creates. Every customer interaction, recommendation, experiment, and business outcome should make the platform smarter for the next customer. To achieve that, we're looking for a Senior Founding Engineer to build the core intellectual property that ties these products together: our unified, self-improving Learning Platform.

THE MISSION

Your mission is to architect and build the intelligence layer that sits behind both SalesApe and Self-Serve Abi. This platform will capture business events, measure outcomes, identify patterns, and continuously improve the recommendations our AI makes.

Rather than simply orchestrating existing foundational models, you will build a self-improving recommendation and learning engine that compounds over time. Imagine millions of businesses collectively teaching the platform: which sales techniques convert best, which marketing campaigns actually work, and which onboarding journeys reduce churn. Every customer benefits from the learnings generated by every other customer, strictly preserving privacy and security.

This is not a theoretical academic exercise. To ...