Senior Global Demand Generation Specialist

nCino offers exciting career opportunities for individuals who want to join the worldwide leader in cloud banking. The Senior Global Demand Gen Specialist owns the strategy and execution of global demand generation across integrated marketing campaigns, driving campaign delivery, channel orchestration, and regional rollout to produce consistent, measurable demand performance across the organization. This role leads integrated campaign programs end-to-end, setting direction for campaign strategy and execution across the Global Demand Generation team, regional marketing partners, and paid media teams to ensure campaign consistency, on-time delivery, and pipeline contribution at scale. Essential Functions:Develop and execute global demand generation campaigns through digital, email, webinar, and paid media channels aligned to marketing strategy that supports company, sales, and regional teams to achieve revenue and pipeline goals across NA, EMEA, and APACLead deliverables across the entire marketing funnel, managing campaign timelines, workflows, and cross-functional dependencies to create a predictable and healthy demand engine across all regionsOwn global email and webinar program strategy, determining channel approach, audience targeting, and creative direction to drive measurable lead generation and pipeline contributionCollaborate with paid media, content, brand, market strategy, regional, business development, and sales teams to develop marketing strategies that inspire prospects to engage with nCino solutionsMonitor and optimize defined KPIs that are meaningful and measurable (net new leads, MQL, opportunities, pipeline contribution, ROI), contributing to quarterly demand generation goals and ensuring exceptional ROI across geographiesContinually optimize programs to ensure customer acquisition costs align with return-on-investment goals, making tactical adjustments to channel mix, targeting, and creative approach based on performance dataOwn campaign performance measurement and optimization across all channels, translating data into strategic decisions that improve program efficiency, lead quality, and pipeline contribution over timeOwn full media planning direction for integrated campaigns, defining channel mix, platform strategy, audience targeting, and creative approach to maximize pipeline impactDevelop standardized reporting frameworks across regions to ensure consistent performance tracking and enable data-driven decision-makingLead regional demand program execution following awareness handoff, ensuring global consistency in execution and on-time delivery while enabling regional customizationMinimum RequirementsUndergraduate degree and 5+ years of related professional experienceDemonstrated track record of driving successful multi-channel demand generation campaigns that result in measurable lead and pipeline growthStrong understanding of digital marketing channels, including both inbound and outbound marketing tacticsExpe...