Senior Influencer Marketing Manager

Established in 2004, OLIVER is the world’s first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40+ countries and counting. Our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with audiences.  As a part of The Brandtech Group, we're at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency, spark creativity, and drive insightful decision-making, empowering our teams to produce innovative and impactful results. Role:  Senior Influencer Marketing Manager  Location:  Mumbai, India   About the role:  We are looking for a creative mind with experience and expertise in Influencer Marketing. The role involves understanding of the brand, its category, a knack for beauty, and understand of the FMCG sector. You will identify, lead, creatively direct, and execute influencer marketing & creative content for some leading beauty brands.   As an Influencer Marketing Manager, you need to have prior experience in a managerial role in digital marketing. Your job duties will include identifying new partnership opportunities, developing relationships with prominent influencers/ agencies, and brainstorming creative and engaging content ideas for influencer campaigns targeting different social media platforms.   One needs to have an in-depth understanding of the social media and influencer landscape and proficiency in analytics tools as well as creating and executing communication strategy alongside the brand team. A passion for and inquisitive about AI and new technologies. Understanding and knowledge of AI tools is beneficial, but ability to learn and digest benefits and features of AI tools is critical    What you will be doing:  Develop and execute influencer marketing strategies and creative campaigns   Identify and build relationships with prominent influencers and thought leaders   Attend relevant events for networking and business purposes   Develop content ideas and curate content   Research relevant industry experts, competitors, target audience and users   Brainstorm new, creative approaches to influencer campaigns   Keep abreast of emerging trends, technologies and influencers   Liaising with the marketing team to create and coordinate marketing strategies that work across different channels   Overseeing the development and implementation of all influencer campaigns from ideation to execution   Creative planning and supervising shoots from time to time   Set up and track Key Performance Indicators (KPIs) to measure the campaign’s success   Serve as a liaison between our brand ambassadors/influencers/agencies and the marketing team   Identify new opportuniti...