Casetify

Senior Integrated Marketing Associate

Shanghai, ChinaFull timeSeniorPosted about 24 hours ago
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Job description:

  • Support development of marketing plans for brand & product campaigns.
  • Partner with global team for campaign adoption and execution.
  • Support CN insights work, consumer survey, brand strategy, and all marketing campaign execution.
  • Support marketing roadmap and calendar to orchestrate CN brand & consumer journey
  • Partner with cross functional teams, including Retail, Marketplace, E-com and Partnerships, to ensure brand right communication across all channels that resonates with CN consumers to achieve brand and business success.
  • Develop creative brief to ensure local relevant assets, collaborating with creative PM & creative partners.
  • Support retail / PR event for store opening moment and promotions, and in-store brand communication and campaign integration.
  • Support corporate and brand campaign PR execution, collaborating with PR agency and global marketing team.

Qualifications

  • 3-5 years of experience in brand marketing.
  • Strong analytical and problem-solving skills.
  • Excellent communication and teamwork abilities, with experience working across global teams.
  • Experience in fashion, lifestyle, or luxury brands preferred.