Senior Integrated Marketing Manager (8 month contract)
A product you can believe in. Immersive is the leader in people-centric cyber resilience
We have an exciting vision for cybersecurity that puts people at the center of cyber. Our cyber resilience SaaS platform is an agile, hands-on solution that helps teams continuously assess, build, and prove cyber capabilities through real-life simulations rather than one-off training sessions.
We help the world’s biggest brands, like Citi, Pfizer, Humana, and HSBC, protect their revenues and brand reputations.
THE ROLE
We’re seeking an experienced freelance marketing professional to join our growing team as an Senior Integrated Marketing Manager. In this role, you will execute complex, cross-functional programs from strategy through execution. You will act as a key strategic partner to Product leadership and the Senior Leadership Team (SLT) to align our marketing narratives with our product roadmap and broader business goals.
This is a fixed-term contract role, estimated to be roughly 8 months in length.
WHAT YOU’LL DO
- Campaign Design & Execution: Run complex, cross-functional programs from strategy to execution, seamlessly integrating content, demand gen, sales enablement, and customer marketing programs.
- Narrative & Audience Strategy: Synthesize industry and internal SME research into compelling narratives and adapt core messaging to address specific audience pain points across all touchpoints.
- Cross-Functional & Executive Partnership: Collaborate with Product leadership and the Senior Leadership Team (SLT) to align campaign strategies with the product roadmap, translate feedback into GTM themes, and secure internal buy-in.
- Revenue & Sales Alignment: Partner with Sales and Product leadership to deliver strategic updates and enablement materials that empower Sales, SEs, and Customer Success.
- Strategic Growth & Problem Solving: Proactively identify market opportunities, champion innovative ideas, address project gaps, and recommend optimization...