Senior Integrated Marketing Manager

Where you’ll work: 9999 - Field (US)Marketing at GoTo At GoTo, our Marketing team shapes the company’s presence, voice, and vision—both inside GoTo and around the world. We use innovative, AI-driven insights and tools to connect with customers in meaningful ways and help grow our business. Here, creative problem-solving and fresh ideas are always encouraged and appreciated as we find new ways to share our story. Join our team, where your creativity and curiosity help us reach and inspire customers everywhere. Location: USA preferred | Open to candidates based in GuatemalaYour Day to Day  As a Senior Integrated Marketing Manager, you will: Collaborate with Product Marketing and Sales to understand our target personas, our product differentiators, and our content strategy, using this information to design Marketing campaigns Design account-based marketing campaigns to acquire new logos from enterprise organizations, defining the target account list, messaging, content, channel mix, budget, and key performance indicators (KPIs) for each campaign Partner with international teammates to obtain input on new campaigns and adapt your approach to execute campaigns at a global scale Write campaign briefs that inspire the cross-functional team (e.g., Brand & Creative, Marketing Automation, Marketing Ops, Digital Marketing, Web, Agency Partners, etc.) to deliver compelling creative concepts, assemble innovative tactical plans, craft effective content assets, and meet campaign objectives Provide constructive feedback on campaign creative, ensuring new deliverables speak to the target audience and adhere to channel best practices Understand the role of each marketing channel in the buyer journey, proactively monitoring if channels and tactics are performing at/above benchmark and influencing other teams to optimize areas of underperformance Partner with Product Marketing, Sales Enablement, and Sales to extend your campaigns to our Outbound BDRs, ensuring campaigns are supported with sales plays against our target accounts Provide regular reporting to Marketing and Sales leadership about your campaigns with the goal of communicating overall performance trends and next steps to improve results Contribute to the quarterly planning process for Marketing, partnering with functional teams to allocate budget by marketing channel and forecast leads, pipeline, and revenue Use Claude and ChatGPT to improve the end-to-end workflow for integrated campaigns and accelerate our speed to market What We’re Looking For  As an Integrated Marketing Manager, your background will look like: 3-5 years of Integrated Marketing experience promoting SaaS products to Enterprise orgs&nbs...