Senior International Marketing Communication Executive
Are you looking for a dynamic role that allows you to work on strategic planning and creative initiatives?Are you passionate about business development and have an entrepreneurial spirit? About our TeamRX Global aims to create unforgettable experiences for attendees and exhibitors through organizing events. Innovation, creativity, and collaboration drive the company to offer exceptional services to clients. About the roleCoordinates the development of advertising/marketing communications materials by creative design and creative writing services to effectively represent the products, services, brands and/or the organization to customers and prospects. Applies various communication strategies to create an impression, raise awareness, and encourage a preference and response by the target audience for the organization and its products, services and brands. Develops and coordinates multimedia packages (e.g., letters, brochures, video, point-of-purchase displays). May involve use of sponsorship, events and sales promotions. Developing professional role with working knowledge in own discipline. Solves a range of routine problems. Demonstrates some proficiency with concepts and processes. Analyses possible solutions using standard procedures. Receives a moderate level of guidance and direction from more senior level roles. Job Responsibilities1. Assist the Marketing Manager in executing the international promotion plan for exhibitions, planning and implementing targeted recruitment strategies for different audience types to increase both exhibitor and visitor numbers and satisfaction.2. Collaborate closely with the exhibition team to complete various written materials and printed collateral required for exhibition promotion in accordance with the Project Manager’s guidelines.3. Establish and maintain the audience community database, expanding the database and keeping the community active through both online channels and offline events.4. Take responsibility for the planning, operation, and execution of pre-event, on-site, and online/offline activities and meetings, as well as post-event audience follow-up and data collection to produce related market analysis reports.5. Supervise and guide suppliers in designing exhibition promotion materials (both printed and digital), such as exhibition briefings, invitations, on-site guides, exhibition posters, video edits, etc.6. Collaborate with the company’s digital marketing department to manage social media platforms, creating and providing high-quality, highly shareable content for fans; responsible for topic selection, content editing, key news editing and publishing; accountable for core metrics such as article views and follower counts; and, through in-depth analysis of overseas social media data, develop optimization measures and plans to enhance core metrics.7. &nb...