Senior Lead - B2B Marketing, Run Specialty

In short As the Senior Lead - B2B Marketing, Run Specialty, you will drive the strategic marketing direction for National Run Specialty Key Accounts and the Regional Run Specialty and Outdoor channels, ensuring On remains the most sought-after brand on the footwear wall. You will shape a comprehensive channel strategy that balances the scale of national retail powerhouses with the bespoke, community-first needs of local running shops.    Your Mission Set the strategic course for the Run Specialty channel by building and applying a tiered, end-to-end support strategy that differentiates execution across national accounts and independent retailers Oversee the deployment of complex, integrated marketing campaigns across in-store, digital, experiential, and media channels to ensure an elevated brand presence that drives customer velocity Identify in-store opportunities and collaborate with Trade Marketing and Visual Merchandising teams to bring our brand stories to life, ensuring they reflect On’s high standards of excellence and design. Serve as the senior strategic partner for both marketing leadership and internal sales leadership, driving alignment, synthesizing diverse interests, and securing necessary trade-offs at an elevated level Drive cross-functional excellence by leading seamless collaboration with sales, trade, creative, PR and Tech Rep teams to amplify key brand stories and drive innovation in the B2B space Anticipate market shifts and foresee potential obstacles within the B2B landscape, utilizing complex data and insights to continuously innovate and deliver solutions to new, complex problems Champion a data-informed decision-making approach for all campaign development and performance measurement, ensuring marketing investments are precisely aligned with commercial objectives and deliver measurable, high-quality outcomes Provide direction and support to cross-functional peers, skillfully simplifying complexity and aligning diverse teams to achieve shared organizational objectives   Your Story You bring 7+ years of functional experience in B2B marketing, wholesale channel management, or retail brand marketing within a running global retailer or supporting large strategic accounts in that space  Deep knowledge of performance running trends, with the ability to translate insights into impactful marketing strategies You are comfortable taking complex decisions and have a proven track record in balancing structured processes with an entrepreneurial innovation mindset, consistently challenging the status quo to find better ways of work You are skilled in synthesizing people and interests, adept at anticipating, incorporating, and balancing the needs and concerns of various senior-level internal and external stakeholders to push execution forward You possess a proven ability to design and implement multi-channel marketing plans on a global scale, skillfully adapting central strategies to local markets to ensure region...