Senior Lead - Brand Environment Design
Location: Zurich, Switzerland About On Born in the Swiss Alps, On has disrupted the sportswear landscape through relentless exploration. Our journey began not with a standard shoe, but with a radical ambition to redefine movement. We are fueled by innovation, bold dreams, and a commitment to better ways forward. Our mission—igniting the human spirit through movement—is built on three core pillars: Performance, Design, and Impact. Our personality is defined by being Obsessive about our craft, Unconventional in our approach, and Fearless in shaping a premium future. In short As a Senior Design Lead, Brand Environment Design at On, you will be instrumental in shaping how our brand comes to life in the physical world outside of retail. You will lead the spatial design direction, translating On’s distinctive brand design language into consistent, immersive, and premium physical experiences globally. This role is about creating visionary concepts, guiding design teams and external partners, and developing the strategic frameworks that ensure every physical touchpoint feels unmistakably On: premium, coherent, and rooted in innovation. Your Mission Your core mission will be to define and elevate how On shows up in the physical world, driving creativity and consistency across all non-retail touchpoints. You will be responsible for: Leading Spatial Design Direction: Directing the creative path for non-retail environments to guarantee visual harmony and premium execution that reflects our core identity. Creating Concepts and Narratives: Translating brand priorities and overarching creative direction into tangible, immersive, and impactful physical concepts and compelling experience narratives. Guiding Designers and Agencies: Developing inspiring briefs that empower internal and external talent to transform high-level strategy into premium, aesthetically aligned outputs from concept to launch. Ensuring Creative Alignment and Fidelity: Acting as the guardian of On's design standards, ensuring all physical brand expressions maintain premiumness and coherence across diverse touchpoints. This includes publishing the first official "Brand Environment Design Guidelines/Principles" aligned with new premium retail standards. Developing Toolkits & Design Frameworks: Designing comprehensive physical brand systems and scalable toolkits that facilitate locally relevant yet globally unified brand expression across activations and strategic spaces. Fostering Cross-Functional Collaboration: Serving as a key connector across brand, retail, and regional experience teams, aligning physical executions to a unified omnichannel vision. Championing Innovation & Premiumness: Continuously evolving On's physical brand presence by infusing each activation with innovative thinking, high-end design standards, and an elevated aesthetic that redefines what premium means for a performance brand. This includes supporting immersive "LightSpray" technology showca...