Senior Lifecycle Marketer

ABOUT THE TEAM

Grindr is an AI-native platform powering how millions of gay people connect globally. With 15M+ monthly users, 130B+ annual messages, and a team of fewer than 200, we move fast, stay lean, and tackle technical problems at a scale few companies ever see.

Growth & PMM is a small but growing squad within Grindr's Marketing function. Lifecycle Marketing is the biggest unlock we haven't cracked yet — and this is the hire that changes that. You'll be building from the ground up: overhauling a Braze instance that needs real work, standing up the programs, and turning CRM into a measurable revenue driver for 15M+ users. No playbook. You'd be writing it. This is a high-ownership, hands-on role inside a fast-moving, scrappy team.

At Grindr, we operate in Grindr Mode. Moderately hardcore day to day, truly hardcore when it counts. It's about doing great work without burning out. Outcomes over outputs. Smart, driven people who raise your bar, with room to live full lives.

This is a hybrid role based in our New York office and will require you to be in person Tuesdays and Thursdays.

Role Requirements

- Lifecycle Strategy & Programs: Build and run always-on programs across the full user journey — onboarding, free user retention, monetization, reactivation. Think in systems and journeys, not one-off sends.

- Experimentation & Learning: Own an always-on experiment roadmap. Hypothesize, build, launch, measure, iterate — then connect the results to what matters: subscription revenue and retention.

- CRM Infrastructure: Inherit and help overhaul a Braze instance that needs real work — then keep it healthy. Clean architecture, documented journeys, smart segmentation, expanding channel coverage over time.

- XFN Partnership: Partner with PMM, Product, Brand, Data, and Engineering on feature launches, GTMs, and tentpole Marketing moments. You're the lifecycle expert in the room.

- Process & Intake: Build the processes that let Lifecycle scale withou...