Senior Lifecycle Marketing Manager

ABOUT PHOENIX

Founded in 2019, Phoenix is building the most trusted telehealth platform in Canada, making specialist healthcare accessible to every Canadian, wherever they are. Our platform breaks down barriers to care, empowering patients to take control of their health with personalized treatment options and the guidance of licensed providers.

If you thrive where big ideas turn into real impact, you'll fit right in here. We're a team of creative problem-solvers who move deliberately and collaborate in person, because we think the best work happens that way. At Phoenix, you'll find autonomy over your work, people who care about each other's success, and a mission that's making healthcare better for Canadians.

ABOUT THE ROLE:

We’re looking for an experienced and results-driven Senior Lifecycle Marketing Manager to join our Marketing team. This role is central to ensuring our customers have a frictionless and personalized experience by driving engagement, long-term loyalty, and CLV. You’ll get to lead the development of full-funnel marketing campaigns that drive customer engagement, retention, and loyalty across the Phoenix platform. This role is built for someone who thrives in DTC, data-driven environments and is excited about owning the customer journey from onboarding to reactivation.

WHAT YOU'LL DO TO SUPPORT THE COMPANY MISSION:

- Own the end-to-end lifecycle marketing strategy across all customer touchpoints: from onboarding to churn-prevention and win-backs.

- Create and optimize multi-channel campaigns (Email, SMS, Push) focused on increasing customer retention, CLV, and overall engagement.

- Segment our customer base using behavioural, demographic, and transactional data to deliver highly personalized messaging at every lifecycle stage.

- Manage, build, and scale automated workflows and AI-assisted campaigns in Braze to guide customers through the funnel.

- Design and execute personalized, automated marketing campaigns that scale wi...