Senior Manager/ Associate Director, Brand Marketing

Role OverviewThe Senior Manager/ Associate Director, Brand Marketing plays a pivotal role in driving the execution of Manulife's integrated brand strategy, proposition campaigns, and core brand initiatives. This role requires a blend of marketing excellence, strong project leadership, and stakeholder management to bring the brand to life across multiple touchpoints.Working in a highly collaborative environment, you will lead the development and execution of integrated campaigns, brand activation, social media and MCV content, sponsorships, and customer engagement initiatives that strengthen brand awareness, relevance, and consideration among target audiences.Position Responsibilities: Campaign Execution & Proposition ActivationLead /support the planning, execution, and optimization of integrated brand and proposition campaigns across paid, owned, and earned channels.Drive end-to-end delivery of brand campaigns and activations spanning digital, social, events, partnerships, sponsorships, and customer experiences.Develop impactful content and storytelling that enhance brand awareness, engagement, and consideration.Monitor campaign performance and leverage insights to continuously improve effectiveness and customer engagement.Track market trends, competitor activities, and customer sentiment to identify opportunities and risks.Brand Governance & StewardshipAct as a steward of the Manulife brand, ensuring consistent application of brand guidelines, messaging, and visual identity across all touchpoints.Provide guidance to internal stakeholders on brand standards and customer-facing communications.Brand Activation & Customer EngagementLead innovative brand activations and customer engagement programs that strengthen brand relevance and emotional connection.Identify and manage strategic partnerships, sponsorships, and engagement opportunities to elevate brand visibility.Champion customer-centric thinking throughout campaign planning and execution.Stakeholder & Agency ManagementBuild strong partnerships across Marketing, Distribution, Proposition, and Digital teams to deliver integrated marketing initiatives.Lead creative, media, content, event, and production agencies to deliver high-quality, impactful campaigns.Manage campaign budgets and resources effectively to maximize business and brand outcomes.Social Media & Channel ManagementSupport content planning and campaign execution across social media platforms and MCV-owned channels.Work closely with internal stakeholders and agency partners to deliver timely and engaging content.Monitor channel performance and identify opportunities to enhance audience engagement and campaign impact.Support brand education initiatives and ensure all marketing activities comply with regulatory and compliance requirements.Preferred Qualifications:Bachelor's degree in Marketing, Communications, Business, or a related discipline.10–15 year of experience in brand marketing, integrated marketing, commun...