Senior Manager, B2B Marketing

This remote flexible role can be based in any of these states: CA, FL, TX, MA, AZ, NY & IL The Company Springboard is a fast-growing education and workforce development company on a mission to bridge critical skills gaps by enabling individuals to access high-quality, job-aligned training. We partner directly with employers, healthcare systems, and workforce organizations to design and deliver programs that build durable talent pipelines in allied health, technology, and other high-demand fields, producing measurable business and workforce outcomes. The Opportunity The Senior Manager, B2B Marketing will play a central role in supporting Springboard’s B2B sales and partnership efforts across healthcare and enterprise workforce segments. This role is ideal for a self-directed, action-oriented marketer who can move fluidly from strategy to hands-on execution and thrives in ambiguous, fast-moving environments. You will be responsible for helping Springboard show up credibly and compellingly in front of senior buyers through in-person events, content, and sales enablement—translating customer needs into clear positioning, messaging, and marketing assets that drive pipeline and revenue impact. What you'll do Pipeline & Revenue Growth: Own and execute Springboard’s B2B marketing strategy to drive high-quality leads and accelerate partnership growth within the healthcare and enterprise sectors. Strategic Event Management: Lead Springboard’s presence at priority industry events—from identifying high-impact sponsorships to managing booth execution and designing "post-event" nurture tracks. Sales Enablement & Asset Creation: Develop a high-performance library of sales tools, including pitch decks, one-pagers, ROI calculators, and tailored proposals that help win complex, multi-stakeholder deals. Account-Based Marketing (ABM): Partner with Sales/BD to launch targeted campaigns for "must-win" accounts, using personalized content and multi-channel touches to break into senior-level committees. Authority & Content Engine: Produce credible, data-driven content (white papers, thought leadership pieces, case studies) that positions Springboard as a premier solution for workforce development. Product Marketing & Positioning: Bridge the gap between Product and Sales by translating technical program features into clear, outcome-oriented value propositions for enterprise buyers. Measurement & Optimization: Establish a feedback loop with sales to track lead quality and asset performance, rapidly iterating on messaging based on real-world market response. What you'll bring B2B Marketing Expertise: 7 - 10 years of experience in B2B marketing, with a proven track record of supporting complex, multi-stakeholder sales cycles and high-consideration deals. Full-Stack Execution: A  fierce bias for action. You are equally comfortable setting a high-level strategy and rolling up your sleeves to drive execution and build assets yourself. 0→1 ABM or...