Senior Manager, Content Marketing (Demand Generation)

At Viral Nation, we specialize in building social-first ecosystems for brands to connect with the modern consumer journey. Our integrated solutions align strategy, talent, media, and technology with culturally relevant creativity to scale the world’s fastest-growing digital brands. Viral Nation offers a fluid, creative, and growth-oriented environment that will support your ambitions to apply your talents in an open, collaborative, and fast-paced culture. Our ability to stay at the forefront of the industry has fuelled our success and will guide us in paving the path forward. We’re driven to push boundaries and think beyond today to deliver strategies, and we’re just getting started.

While we continuously exceed our goals, we need your help – our success is only as great as our people. Strong performance leads to high expectations, and we must keep raising the bar!

The Senior Manager, Content Marketing drives the strategy and hands-on execution of Viral Nation's content, operating the function as an engine for demand and lead generation. Reporting to the VP, Demand Generation, you'll own content end-to-end editorial vision, distribution, brand governance, and performance reporting, converting content into measurable pipeline across B2B and B2C audiences. Success is defined not by output volume but by contribution to the funnel: MQLs, SQLs, pipeline influence, and cost-per-lead efficiency. As a social-first influencer marketing agency, we move at the speed of culture, you'll build repeatable systems that produce high-quality content at scale and capitalize on cultural moments in real time. This role is equal parts editorial strategist, performance marketer, and hands-on team lead.

Responsibilities

• Own the content strategy and editorial calendar, tied to demand-gen and pipeline goals across the full funnel (awareness, consideration, conversion, retention), and mapped with stakeholders to campaigns, launches, and industry moments with clear funnel-stage intent for every asset.
• Design content-to-conversion pathways including gated assets, nurture tracks, landing pages, and CTAs that capture, qualify, and advance leads in partnership with demand gen.
• Manage and mentor the content team (writers, specialists, owned social) plus a scalable freelance/agency bench, and ensure owned social content ladder up to the overall strategy.
• Build repeatable systems, workflows, and AI-assisted processes that deliver quality content at the speed and volume a social-first agency demands.
• Create, manage, launch and optimize our content engine ensuring all content being created will attract ICP clientele and increase MQLs.
• Define, instrument, and own the content KPIs that matter to lead gen: traffic-to-lead conversion, MQL/SQL volume, pipeline influenced and sourced, cost-per-lead, engagement-to-conversion, and content-assisted revenue and ROI.
• Build the tracking and attribution framework (UTMs, conversion events, multi-touch) with marketing...