Senior Manager, Customer Marketing (Canada)

Dandy is transforming the massive and antiquated dental industry—an industry worth over $400B. Backed by some of the world’s leading venture capital firms, we’re on an ambitious mission to simplify and modernize every function of the dental practice through technology. As we expand our reach globally, Dandy is building the operating system for dental offices around the world—empowering clinicians and their teams with technology, innovation, and world-class support to achieve more for their practices, their people, and their patients.

The Role

Dandy is hiring a Senior Manager, Customer Marketing to own how we grow with the customers we already have. Every practice on Dandy represents an opportunity to adopt more of what we offer, and closing that gap - turning a single-product customer into a full-service lab customer - is one of the biggest levers we have for growth.

This role sits at the intersection of product marketing, growth, and customer experience. You'll set the strategy for engagement, upsell, cross-sell, referral and expansion across our product lines, and lead a small, growing team to turn that strategy into campaigns that move real metrics like ARPP, LTV, and retention.

This role will shape customer marketing strategy across North America by leading initiatives that support both the U.S. and Canadian markets, driving impact at scale and partnering with cross-functional teams across two key regions.

What You'll Do

Strategy & Ownership

- Own and evolve Dandy's customer lifecycle marketing strategy, identifying inflection points for upsell, cross-sell, referral, and expansion across the customer journey

- Partner with Product Line Leaders and Product Marketing to translate each product line's goals into a coherent strategy against our existing customer base

- Evaluate data on ARPP, LTV, adoption, and churn to continuously adjust strategy, including designing measurement infrastructure (e.g., holdout groups) to prove incremental impact v...