Senior Manager, Distribution Marketing Communications

Senior Manager, Distribution Marketing Communications is responsible for developing and delivering clear, consistent, and engaging communications to distributors and customers, keeping them informed of product launches and enhancements, and business and operational updates. This role ensures that distribution and customer messaging supports business objectives, enhances customer experience, and strengthens trust and brand reputation. The role works closely with marketing, product, operations, legal & compliance, and digital teams to align messaging across channels.Position Responsibilities: Develop and implement a distributor and customer communications strategy aligned with brand, customer experience, and business goals; maintain a communications calendar that is shared regularly with internal stakeholders and adapted as business needs evolveDefine communication frameworks, tone of voice, and messaging standards for distributor and customer-facing contentEnsure consistency across all communications, including digital, email, letters, website, and in-product messagingWith input from relevant GHNW functions and leaders, create, review, and oversee distributor-facing communications such as service updates, notifications, campaigns, FAQs, onboarding materials, and lifecycle communicationsTranslate complex or technical information into clear, concise, and customer-friendly languageManage end-to-end communication planning, from briefing and content creation to approval and deployment using marketing automation platformsWorking closely with the local business unit teams, manage the Distributor Website (DWS), including maintaining the content, uploading content, and recommending enhancements to the tech teamSupport other GHNW marketing team members with marketing campaigns, product launches, marketing collaterals, and distribution enablement tools, as neededProactively identify communication gaps or pain points and propose improvements; ensure communications are clear and concise Collaborate closely with marketing, brand, digital, product, distribution, legal, and compliance teamsAct as the central point of contact for distributor and customer communications requests and prioritizationManage internal stakeholders and ensure timely delivery while balancing multiple workstreamsEnsure communications meet brand, regulatory, and legal & compliance requirementsMaintain approval processes and documentation for audit and governance purposesMonitor quality and accuracy of communications and continuously refine standardsTrack effectiveness of communications using internal and external feedback, engagement metrics, and service dataUse insights to optimize messaging, channels, and timingOther duties as assignedRequired Qualifications:BS/BA degree in marketing or related field7+ years experience in Financial Services industry, preferred if experience is in the life insurance industry; experience and exposure to Asia and/or Middle East regions preferr...