Senior Manager, Insights and Analytics
WHO WE ARE Zeta Global (NYSE: ZETA) is the AI-Powered Marketing Cloud that leverages advanced artificial intelligence (AI) and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain customers more efficiently. Through the Zeta Marketing Platform (ZMP), our vision is to make sophisticated marketing simple by unifying identity, intelligence, and omnichannel activation into a single platform – powered by one of the industry’s largest proprietary databases and AI. Our enterprise customers across multiple verticals are empowered to personalize experiences with consumers at an individual level across every channel, delivering better results for marketing programs. Zeta was founded in 2007 by David A. Steinberg and John Sculley and is headquartered in New York City with offices around the world. To learn more, go to www.zetaglobal.com. THE ROLE Zeta Global is looking for a seasoned, external client-engaging Senior Manager, Data Science & Analytics (individual contributor role) for its ZX Activation division. They will be responsible for prescribing a performance-oriented marketing and analytics strategy to achieve optimal performance in the client’s customer acquisition efforts. This position will partner with cross-functional teams including but not limited to Sales, Client Success, Operations, Engineering, and Data Cloud. You will support strategic growth initiatives by delivering actionable insights to helping clients acquire new customers. You will benefit from a globally distributed Analytics team that provides essential support across data QA, reporting, and tool creation, allowing you to prioritize high-impact strategy work. RESPONSIBILITIES Strategic Leadership Define and drive a clear analytics vision aligned to client engagement, media performance, and marketing measurement priorities. Champion a data-driven culture by embedding analytics into strategic planning, campaign optimization, and decision-making processes. Lead the development and execution of measurement frameworks tailored to each client’s objectives, ensuring alignment with business goals. Data & Analytics Translate data into actionable insights by identifying performance drivers, resolving anomalies, and crafting compelling narratives that demonstrate media impact. Establish and maintain robust testing frameworks that are statistically valid and operationally scalable. Drive confidence and alignment by delivering actionable insights rooted in analytics, business strategy, and persuasive communication. Provide business feedback as a key stakeholder in the development of standardized dashboards and advanced analytics to measure the effectiveness of campaigns. Leverage predictive and prescriptive analytics to identify trends, opportunities, and risks related to client behavi...