Senior Manager, Marketing
Fosad Consulting Ltd is a business support services firm with offerings in Human Resource Management, Immigrations and Real Estate Consulting.We have been mandated by a client of ours to source for a top notch individual to fill the role of Senior Manager, Marketing Our Client, provides investment, savings, insurance and banking services in Africa, Europe, the Americas and Asia with 18.9 million customers and approximately 64,000 employees.They began in 1845 in Africa as the first mutual life insurance company, offering financial security in uncertain times. Today, 171 years on, the Group is made up of four strong businesses operating successfully in their respective markets and enabling positive futures for their stakeholders. They have been listed on the London and Johannesburg stock exchanges, among others, since 1999.They commenced operations in Nigeria in March 2013.Their area of interest in Nigeria include Life Assurance and Short-Term Insurance business and a wide spectrum of insurance solutions tailored to meet unique individual and corporate clients' needs. Key FocusThis role manages marketing unit, develops and ensures implementation of a marketing strategy. This role is individually accountable for achieving results through efforts of other managers over periods of 1-2 years.Descriptor· Provides detailed input and assists in the compilation of Company and BU's strategy.· Takes accountability for overall marketing strategy.· Develops and communicates clear and executable marketing business plans taking cognisance of the respective BU's strategies.· Devises marketing strategic plan and ensures implementation.· Devises and implements marketing plans for customer segments.· Ensures that marketing strategy/business plan and targets are aligned with overall business strategy.· Oversees implementation of all internal and external communication plans in consultation with BU's.· Devises brand integrity in the organisation through communication brand governance within the organisation.· Manages staff and aligns staff performance contracts to business plans.· Engages with BU’s to identify and deliver on opportunities for synergy with regard to marketing.Key Result AreasCommunication:· Oversees implementation of all internal and external communication plans in consultation with BU's.· Devises brand strategy to position company as a leader in the financial services industry.· Ensures brand integrity in the organisation.Marketing Service Management:· Individually accountable for marketing strategy through others over a 1-2 year period.· Provides detailed input and assists in the compilation of business strategy. · Develops and communicates clear executable marketing business plans taking cognisance of the respective BU's strategies.· Devises marketing strategic plan and ensures implementation.· Devises and implements marketing plans for customer segments.· Defines performance parameters (including balanced scorecard) and measurement for area unde...