Senior Manager, Web & Digital Experience
The Senior Manager, Web & Digital Experience is responsible for the strategy, performance, and customer experience across the company's portfolio of websites. This role serves as the business owner of the web ecosystem, ensuring digital properties drive measurable growth, support lead generation efforts, and deliver exceptional customer experiences.
Working at the intersection of marketing, user experience, SEO, analytics, and web development, this position leads website strategy, oversees digital optimization initiatives, and partners cross-functionally to align web investments with business objectives. The ideal candidate combines strategic thinking with hands-on execution and uses data-driven insights to continuously improve website performance, conversion rates, and operational efficiency.
WHAT YOU’LL DO
- Develop and execute the strategic roadmap for all company websites, aligning priorities with business objectives and customer needs
- Drive continuous improvement in website performance, user experience, accessibility, and conversion rates
- Lead conversion optimization efforts through testing, analysis, and customer journey improvements
- Partner with marketing teams to optimize landing pages, content, and campaigns for lead generation and customer acquisition
- Oversee SEO initiatives across all web properties, including technical SEO, local SEO, content strategy, and emerging search opportunities
- Manage relationships with internal and external web development resources, ensuring efficient execution and prioritization of website enhancements
- Maintain and prioritize website development roadmaps, backlogs, and release schedules
- Establish reporting frameworks and monitor key performance indicators, including traffic, conversion rates, lead quality, engagement, and site health
- Translate website analytics and performance insights into actionable recommendations for leadership
- Serve as the primary point of accountability for w...