Senior Marketing Executive

At Frasers Group we’re rethinking retail. Through digital innovation and unique customer experiences, we’re serving our consumers with the world’s best sports, premium and luxury brands globally. As a leader in the industry, we’re elevating the retail experience for our consumers providing flexible and convenient ways to pay across our collection of established brands, including Studio, Sports Direct, FLANNELS, USC, Frasers, and GAMEFrasers Group Financial Services is the next chapter of elevation for the Frasers Group. We fear less and do more. Our people are forward thinkers who are driven to operate outside of their comfort zone to change the future of retail, embracing challenges along the way. The potential to elevate your career is massive, the experience unrivalled.Why join us?Our purpose – we are elevating the lives of the many with access to the world’s best brands and experiencesFrasers Group Financial Services is committed to delivering a positive colleague experience and to be able to make the most of it you need to immerse yourself into delivering on our principles:Own it and back yourself - Own the basics, own your role and own the result Think without limits - Think, think fast, think fearlessly Be relevant - Relevant to our people, our partners and the planet The Role: We are looking for a highly organised and commercially focused Senior Marketing Executive to support the delivery of customer engagement, loyalty and CRM activity for our Frasers Plus product.  Reporting into the Senior Marketing Manager, the role will play a key part in developing and optimising customer communications, loyalty campaigns and strategic marketing workstreams. The successful candidate will take ownership of CRM automations and personalised customer journeys, lead the operational delivery of loyalty initiatives, and manage relationships with internal stakeholders to ensure campaigns are delivered effectively and on schedule. This is an exciting opportunity for a customer-focused marketer with strong CRM experience who enjoys combining technical campaign execution with broader marketing delivery Key Responsibilities: CRM & Customer Engagement Act as the lead for CRM automations, ensuring all customer journeys are maintained, optimised and performing effectively. Own the development and implementation of variable and personalised content across CRM channels. Identify opportunities to improve customer engagement, conversion and retention through automation and segmentation. Work closely with data, analytics and external agencies/platforms to continuously enhance customer journeys. Monitor campaign and automation performance and make recommendations for ongoing improvement. Loyalty Programme Management Own the end-to-end delivery of loyalty campaigns and offers, including setup, testing, execution and post-campaign evaluation. Manage the loyalty campaign calendar, e...