SENIOR MARKETING MANAGER- GA .(b)
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About Us
- Vensure Employer Solutions is the largest privately held organization in the HR technology and service sector.
- We provide a comprehensive portfolio of solutions including HR/HCM technology, managed services, and global business process outsourcing (BPO).
- Our company and its service providers serve over 95,000 businesses and process over $135B in annual payroll.
- Headquartered in Chandler, Arizona, Vensure helps businesses streamline and grow with custom strategies benefiting both employers and employees.
- Learn more at www.vensure.com.
Position Summary
- Senior Marketing Manager, Customer/Lifecycle Marketing
- Responsible for customer and lifecycle marketing to drive engagement and retention strategies that enhance the customer journey.
- Requires strong marketing background, excellent analytical skills, and passion for creating impactful customer experiences.
Essential Duties and Responsibilities
- Develop and execute customer lifecycle marketing strategies to boost engagement, retention, and loyalty.
- Analyze customer data and insights to improve the customer journey and increase lifetime value.
- Collaborate with product, sales, and customer service teams to ensure a seamless customer experience.
- Create and manage targeted marketing campaigns across email, social media, and digital advertising.
- Monitor and report marketing initiative effectiveness, using data to optimize strategies.
- Stay current on industry trends and best practices in customer and lifecycle marketing.
Marginal Functions
- Build and promote relationships across teams for effective communication and services affecting clients.
- Attend webinars and training to stay updated on company and department best practices.
- Complete projects and duties as assigned by supervisor.
Knowledge, Skills, and Abilities
- Proven success in developing and...