Senior Marketing Operations Analyst - India
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If you don’t think you meet all of the criteria below but are still interested in the job, please apply. Nobody checks every box - we’re looking for candidates that are particularly strong in a few areas, and have some interest and capabilities in others.
About the role:
Kong's Marketing Operations team is the operational backbone of the go-to-market engine. This role is built around execution, but it doesn't stop there. You'll own the day-to-day intake queue, turning marketer requests into clean, accurate, on-time programs in Marketo. And you'll bring enough curiosity and systems thinking to spot what's inefficient, broken, or worth automating, and say something about it.
You'll work closely with a globally distributed team supporting the systems, processes, and data infrastructure that connect marketing activity to pipeline.
What You'll do:
- Build, QA, and send emails in Marketo from intake requests: template setup, token population, smart list configuration, scheduling, and send confirmation
- Process list imports end-to-end: field normalization, deduplication checks, schema mapping, and load validation against Salesforce
- Build audience segments and smart lists for campaign targeting based on marketer-provided criteria; validate logic before use and flag coverage gaps
- Maintain lead flow integrity for records touching your work: lifecycle stage accuracy, routing correctness, and Marketo-SFDC sync health
- Handle operational workflows including suppression list updates, unsubscribe management, and compliance record corrections
- Identify recurring patterns in the intake queue and propose process improvements or automation before someone has to ask twice
- Document execution workflows and build repeatable checklists so output quality stays consistent at volume
- Stay current on marketing automation capabilities and adjacent GTM tooling; bring ideas back and pressure-test them against real use ca...