Fieldwire

Senior Marketing Operations Manager

San Francisco, United StatesFull timeManager$110,000 - $130,000 / yearPosted 13 days ago
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Who we’re looking for  We’re looking for a Senior Marketing Operations Manager to lead and evolve Marketing Operations in a scaled, multi‑team organization. This role is both strategic and hands‑on—you’ll set the vision for how marketing operates at scale while staying closely involved in execution, systems, and analytics.   You’ll be a key partner to Marketing, Sales, Product, and RevOps leadership, responsible for ensuring our marketing engine is efficient, aligned, measurable, and continuously improving as the business grows.  What you’ll do  Marketing Operations Strategy & Ownership   Own the end‑to‑end Marketing Operations strategy for a scaled organization, balancing flexibility with governance   Act as the primary Marketing Ops partner to senior marketing leadership     Hands‑On Systems & Execution   Own and actively manage the marketing technology stack (e.g., Dreamdata, Marketo, and related tools). Responsibilities include Marketo configuration and optimization such as multi‑market MQL rule automation, data flow and synchronization between Marketo and Salesforce, automated email trigger and nurture setup, event lead imports, and lead routing and tracking   Configure, optimize, and troubleshoot systems to support campaigns, launches, and lifecycle programs including email, landing pages, and lead flows   Ensure data quality, integrations, and system performance across tools through thorough QA of all implementations   Lead vendor selection, renewals, and day‑to‑day tool optimization   Process Optimization & Scale   Establish and maintain scalable workflows, templates, and operating rhythms    Identify gaps in the marketing technology stack and recommend tools to improve efficiency, capability, and scale  Identify operational bottlenecks and design solutions that scale globally and work across functions   Partner closely with the CRM and RevOps teams to manage approvals, releases, and cross‑tool dependencies   Drive automation and standardization while maintaining flexibility where needed to support growth   Enable segmentation, regional execution, and localization from an operational and systems perspective   Design, build, and continuously optimize workflows, processes, and automation supporting marketing campaigns and lifecycle programs   Analytics & Insights   Define and own marketing and funnel metrics across the full customer journey   Build and maintain executive‑ready dashboards and recurring performance reporting   Deliver insights that inform investment decisions, strategy, optimization, and campaig...