Senior Paid Media Campaign Manager
- Role: Senior Paid Media Campaign Manager
- Location: Remote, Central/South America
- Working hours: CT, USA
- Type: Contractor, part-time to start with potential to grow
About The Company
Our client is a premier higher education digital marketing and enrollment services agency. They specialize in driving strategic growth and elevating the digital presence of graduate business, law, and Master of Legal Studies (MLS) programs. As search behavior evolves, they are at the forefront of Generative Engine Optimization (GEO), helping our academic partners dominate AI-driven search environments and outperform their peers in both visibility and brand sentiment.
About The Role
We are seeking an experienced Senior Paid Media Campaign Manager to take end-to-end ownership of paid social lead-generation strategy, execution, and technical tracking across multiple U.S. university client accounts.
This is a technical, hands-on media-buying role. You will be responsible for building, optimizing, troubleshooting, and documenting performance campaigns across Meta and LinkedIn, with a strong emphasis on lead generation, attribution, and server-side tracking (Meta CAPI/GTM).
Note: This is strictly a performance marketing and paid media role—not a content creation or organic social position.
KEY RESPONSIBILITIES
- Campaign Execution & Optimization: Build, launch, manage, and optimize multi-channel performance media campaigns across Meta Ads Manager (Facebook/Instagram) and LinkedIn Campaign Manager to drive qualified leads for U.S. higher education clients.
- Lead Gen & Audience Management: Manage campaign budgets, pacing, custom/lookalike audiences, retargeting pools, and native LinkedIn Lead Gen Forms. Conduct continuous creative and copy A/B testing.
- Technical Tracking & Attribution: Independently set up, validate, and troubleshoot Meta Pixel, custom conversion events, Meta Conversions API (CAPI), GA4, and Google Tag Manager (GTM).
- Quality Assuranc...