Senior Performance Marketing Manager, SMB

NerdWallet Small Business is the go-to financial resource for small businesses. We’re here to help entrepreneurs achieve their financial goals and grow businesses as big as their aspirations. As a catalyst for smart financial decisions, our combination of proprietary technology and financial expertise provides business owners with tailored solutions based on their unique needs and eligibility—helping them prosper, create more jobs, and, ultimately, grow the economy.

We’re looking for a driven, analytical performance marketer to own and scale paid acquisition efforts across our SMB verticals, including lending, credit cards, insurance, and banking. In this role, you’ll lead the full lifecycle of performance marketing initiatives — from strategy and experimentation through execution, optimization, and measurement. You’ll operate with a high degree of autonomy while partnering cross-functionally to drive measurable business outcomes through data-informed decision making and scalable growth strategies.

This is an exciting opportunity for someone who thrives in ambiguity, enjoys building programs from the ground up, and is energized by seeing the direct impact of their work on business performance. The ideal candidate is both a strategic thinker and hands-on operator with deep SEM expertise, strong analytical rigor, and a passion for experimentation and continuous optimization.

This role reports to the Director, Performance Marketing.

WHERE YOU CAN MAKE AN IMPACT:

- Own and optimize day-to-day SEM operations across SMB lending, credit cards, insurance, and banking verticals, including bidding strategies, budget allocation, ad copy development, keyword management, and campaign structure optimization.

- Design, execute, and analyze structured experiments across audiences, creative, bidding strategies, and landing page experiences, synthesizing findings into scalable optimization playbooks and growth frameworks.

- Develop and maintain reporting frameworks an...