Senior Performance Strategist

Liftoff is a leading AI-powered performance marketing platform for the mobile app economy. Our end-to-end technology stack helps app marketers acquire and retain high-value users, while enabling publishers to maximize revenue across programmatic and direct demand. Liftoff’s solutions, including Accelerate, Direct, Monetize, Intelligence, and Vungle Exchange, support over 6,600 mobile businesses across 74 countries in sectors such as gaming, social, finance, ecommerce, and entertainment. Founded in 2012 and headquartered in Redwood City, CA, Liftoff has a diverse, global presence.About Performance Strategy  As Performance Strategy, our mission is to expand our expertise and leverage our proximity to technology and customers to incubate, manage & grow the Accelerate customers. We are uniquely placed in the middle of the organization, serving as a bridge between commercial and technical teams; we are the power users of our tools and hence we support implementation, optimisation and analytics as well as product and process developments. Performance Strategy supports all Accelerate customers, through every stage of the account lifecycle, with an eye on performance, scale and growth strategies. We thrive in being the performance specialists & strategists, and in the Accelerate world performance = revenue. We do that by continually balancing a diverse set of responsibilities and collaboration with various teams across the org which the table below highlights. Responsibilities: Serve as a point of contact for key clients - managing & optimizing for performance, collaborating with account teams and escalating niche issues internally  Data manipulation and analysis; delivering data-driven insights and recommendations to internal and external stakeholders in client calls and QBRs when required  Be an expert in our platform and work closely with account teams to formulate campaign optimization strategies to meet customers' needs Lead strategic, cross-functional projects across technical and non-technical teams Launch new campaigns and ensure they are set up for success, flagging any non-standard pitfalls Play an active role in various cross-functional projects Be proactive with knowledge sharing - provide regular updates in internal team meetings Comfortably operate across the company matrix and lead communication with technical and non-technical teams   Identify & analyze performance trends and potential issues  Optimize campaigns for post-install goals using proprietary tools and dashboards and make recommendations to client-facing team Identify, triage, and escalate issues to management and internal teams Critically assess team processes, develop best practices, and drive improvements Help with training and mentorship of new and junior team members Design and manage internal processes, documentation, and trainings Requirements:  Diploma/Bachelors, or equivalent work experience, with between 4 years of ...