8X8Inc

Senior Product Manager, Digital Channels

UK London OfficeFull timeManagerPosted 13 days ago
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8x8 connects our customers and teams globally, empowering CX leaders with performance and insights to make smarter decisions, delight customers, and drive lasting business impact.8x8 is reinventing how businesses talk to their customers, and AI is at the centre of everything we ship. We are looking for a Senior Product Manager to drive our Digital Channels portfolio: SMS, Email, WhatsApp, Facebook Messenger, RCS, WebChat and more.This role spans the entire 8x8 portfolio. Digital Channels are a foundational platform capability serving Contact Center, Unified Communications, and Engage. You will own the channels that power every customer conversation across our ecosystem, not a single product line. These are high-volume, revenue-carrying channels used by thousands of businesses every day, and they are evolving fast with AI, rich messaging, and compliance-driven change across regions.You will own strategy and execution end to end: from carrier and platform compliance to AI-powered customer experiences, working closely with engineering, design, and go-to-market teams to ship things that matter.What you will doDrive the platform: Own the strategy, roadmap, and business metrics for the Digital Channels platform across the full 8x8 portfolio, including Contact Center, UC, and EngageProductise AI: Identify where AI creates real customer value in digital conversations, define it, and ship it into the portfolioBuild with AI: We prototype with Claude and Claude Code daily. Validate ideas cheaply with real customers, iterate, and cut what does not landStay close to the customer: Run constant discovery, gather feedback from support and field teams, and turn insight into roadmap decisions you can defend with dataNavigate complexity: Drive channel compliance and expansion programmes (carrier registration, regional launches, platform policy changes) with the discipline these ecosystems demandLead cross-functionally: Work daily with Product Management peers, Customer Success Managers, Account Managers, Product Marketing, Sales Engineering, and external partners on enablement, deal support, and pricingOwn your business: Track, report, and take accountability for your numbers: adoption, usage, quality, and the revenue impact of your portfolioWhat we are looking forHands-on AI fluency: More than using tools. You have shipped AI-powered capabilities into a product and you prototype hands-on with AI coding tools, whatever your current stack. We work in Claude and Claude Code, and expect you to ramp fast. Concrete examples of both will be asked for at interviewProven experience: 5+ years of product management in a software company, ideally SaaS, CPaaS, or CCaaSDomain expertise: Working knowledge of digital messaging ecosystems: SMS, WhatsApp Business, email deliverability, rich messaging, or API/CPaaS productsPragmatic execution: Comfortable with fail fast. You form hypotheses, test cheaply, and cut losses without egoStrong ownership: You escalate blockers, fight fo...