Senior Search Lead

Please note that we will never request payment or bank account information at any stage of the recruitment process. As we continue to grow our teams, we urge you to be cautious of fraudulent job postings or recruitment activities that misuse our company name and information. Please protect your personal information during any recruitment process. While Monks may contact potential candidates via LinkedIn, all applications must be submitted through our official website (monks.com/careers).The Search Lead will be responsible for defining and executing a search-led strategy for a leading global EdTech business. This role focuses on driving New Paid Learners acquisition through high-performance search engine marketing (SEM), meticulous keyword expansion, and advanced budget optimization. As a strategic pillar of the media team, the Search Lead will manage performance-based responsibilities to ensure that digital marketing efforts translate directly into measurable growth and enrollment for our global clientele. The Role  This role reports directly to the Client Lead for the EdTech account, with a matrix reporting line to the Global Client Lead. Success in this position requires close collaboration with the Global Search Lead to align local execution with global standards. Additionally, you will supervise and guide 2-3 team members in a matrix structure, fostering a culture of performance and continuous optimization. The ideal candidate will possess deep expertise in SEM and analytics-driven acquisition. You will be expected to deliver value through the orchestration of sophisticated search strategies at scale, leveraging tailored analytics and media solutions to meet the evolving needs of the EdTech sector. Navigating this matrix environment requires strong stakeholder management skills, as you will balance the immediate needs of the regional EdTech Client Lead with the global standardization requirements mandated by the Global Search Lead. Responsibilities Include: Drive core client KPIs with a rigorous focus on Return on Ad Spend (ROAS), New Paid Leads (NPL), and First-Time Course of File(FTCOF)/Enrollment. Oversee and execute daily campaign optimization across search engines to maximize reach and efficiency. Develop comprehensive strategic guidelines and innovative methodologies for campaign optimization and keyword expansion. Guide, supervise, and mentor a matrix team of 2-3 members to ensure high-quality output and career progression. Manage budget allocation and bidding strategies to ensure optimal spend across high-intent search terms. Liaise regularly with the Global Search Lead to integrate global best practices into local campaign structures. Optimize search campaigns to address the full new user acquisition funnel, from initial intent and course discovery to final enrollment and re-engagement. What you bring to it: Must-Have: Proficient in written and verbal English 8+ years of SEM experience, whether at a publisher, agency, consult...