Senior Solutions Marketing Lead

Here at Appian, our values of Intensity and Excellence define who we are. We set high standards and live up to them, ensuring that everything we do is done with care and quality. We approach every challenge with ambition and commitment, holding ourselves and each other accountable to achieve the best results. When you join Appian, you’ll be part of a passionate team dedicated to accomplishing hard things, together.  Senior Solutions Marketing Lead – Risk, Compliance & Legal Command the commercial narrative, orchestrate cross-functional launches, and drive market dominance for a major product category at the absolute forefront of the AI-Powered Process Automation landscape. Location: McLean, VA | Work Model: On-site (5 days/week) Note: In accordance with Appian's McLean headquarters policy for this search profile, this position is full-time on-site. About the Team The Product Marketing team at Appian sits at the strategic intersection of product innovation, corporate communications, and global sales execution. Our mission is to transform complex technological breakthroughs into clear, high-impact market positioning that demonstrates Appian's undisputed value in Enterprise-Grade Orchestration. We build the foundational go-to-market strategies, campaign architectures, and competitive narratives that enable our global salesforce to win multi-million-dollar enterprise accounts. The Opportunity As a Senior Solutions Marketing Lead for Risk, Compliance & Legal, you will serve as a senior individual contributor and strategic commercial leader with ownership of the solutions-selling motion for one of Appian’s priority domains.You will define the market narrative, buyer problems, messaging, personas, priority use cases, and field plays that help Chief Risk Officers, Chief Compliance Officers, Chief Legal Officers, General Counsel, and other domain leaders understand how Appian can address their most critical operational challenges. You will translate buyer, customer, market, and competitive insights into a repeatable go-to-market strategy spanning positioning, buyer journey content, campaign inputs, customer proof, thought leadership, and sales enablement. During your first year, success will include delivering the foundational GTM strategy and asset roadmap, activating a cross-functional domain team, and driving measurable adoption across Sales, Field, and partner organizations. What You’ll Do Own the Domain GTM Strategy: Define the Risk, Compliance & Legal positioning, messaging hierarchy, segmentation, buyer personas, priority use cases, proof points, and broader go-to-market narrative. Build Persona-First Frameworks: Develop buyer and champion frameworks for Chief Risk Officers, Chief Compliance Officers, Chief Legal Officers, General Counsel, and leaders across Legal Operations, Internal Audit, Privacy, Regulatory Affairs, Enterprise Risk, and Government Acquisition and Contracting. Translate Capabilities Into Business Value: Map A...