Senior Specialist, Demand Generation

About the Team This role sits within Miro’s Demand Generation team, part of the broader Integrated Marketing organization, and partners closely with Campaigns, Marketing Ops, and Regional Marketing teams. The team supports the Enterprise sales-led motion, focused on driving predictable pipeline growth by creating, capturing, and converting high-quality demand across target accounts. Working across both new logo acquisition and existing customers, we align marketing and sales around data-driven programs that accelerate revenue and improve conversion efficiency. About the Role As a Senior Specialist, Demand Generation, you will own the execution and optimization of lifecycle, ABM, and nurture programs that drive pipeline growth. You will design and scale campaigns across acquisition, nurture, activation, and expansion, with a focus on improving engagement and conversion efficiency across target accounts. You will partner closely with cross-functional teams to bring both scaled (1:many) and tailored (1:few / 1:1) programs to life and continuously improve performance through testing, insights, and optimization. This role sits at the intersection of execution and experimentation, combining strong lifecycle marketing fundamentals with a data-driven approach to scaling impact. What you’ll do Build and optimize lifecycle programs for Enterprise customers and prospects that improve engagement and drive measurable conversion impact across the funnel. Own experimentation across lifecycle programs, defining hypotheses, running A/B tests, and iterating based on performance insights to improve conversion rates. Bring creative thinking into lifecycle campaigns through new angles, messaging ideas, and lightweight experiments that improve performance. Partner with Campaigns, Design, and Content teams to translate broader campaign narratives into effective lifecycle executions. Partner with regional and field teams to develop and scale personalized ABM playbooks that drive engagement and conversion across high-value accounts. Partner with Marketing Ops to scope and brief campaign requirements, and oversee execution quality through QA, monitoring, and ongoing alignment. Build and maintain lifecycle infrastructure in Marketo, including smart lists, engagement programs, triggers, tokens, and templates Define and track lifecycle performance using dashboards and reporting frameworks, ensuring data quality, attribution, and alignment between Marketo and Salesforce Integrate AI tools and automation into daily workflows to accelerate campaign build, QA, content creation, analysis, and lifecycle optimization across systems What you’ll need 6+ years of Lifecycle Marketing, Demand Generation or ABM experience in Enterprise B2B environments. 1+ year of hands-on experience with Marketo and Salesforce - preferred Proven track record of building and optimizing lifecycle programs that drive measurable engagement and conversion across the funnel. Experience running and scaling ...