Senior Specialist, Digital Content & Experience
We exist to help people achieve financial clarity. At Thrivent, we believe money is a tool, not a goal. Driven by a higher purpose at our core, we are committed to providing financial advice, investments, insurance, banking and generosity programs to help people make the most of all they’ve been given.
At our core, we are a membership-owned fraternal organization, as well as a holistic financial services organization, dedicated to serving the unique needs of our clients. We focus on their goals and priorities, guiding them toward financial choices that will help them live the life they want today—and tomorrow.
Job Summary
The Sr. Specialist provides expertise in digital content strategy and its functionality within the overall digital experience for Thrivent Asset Management (TAM) websites.
This role leads the planning, design, production, and delivery of digital content for web and mobile experiences, including building new web pages, testing data and digital experiences, and providing direction and guidance on how digital products and artifacts are designed and executed.
The Sr. Specialist provides deep expertise and leadership for new product launches, new web pages and digital experiences, and marketing content including campaign pages, videos, podcasts, emails, and marketing journeys.
The Sr. Specialist also provides leadership in digital asset management (DAM), content governance, metadata, taxonomy, and content operations. This role requires deep knowledge of content management systems, specifically Adobe Experience Manager (AEM), and a strong understanding of UX/UI design, web development, digital product ownership, and project management.
Job Responsibilities and Duties
- Manages digital content, experiences, and cross-functional team priorities to continuously deliver value to identified audiences through compelling and empowering digital experiences and content.
- Develops and scales strategic plans for websites, specifically the financial professional and institutional websites, while supporting the individual investor website.
- Collaborates with leaders and business partners to deliver effective experiences and content that support business goals and audience needs.
- Leads new product launches, including gathering requirements, partnering with cross-functional teams, building pages, reviewing designs, managing schedules, and ensuring successful and timely launches.
- Consults and provides direction on web design, wireframes, prototypes, and digital experiences through review of designs in Figma and implementation within AEM.
- Ensures brand standards, regulatory requirements, and compliance reviews are completed prior to publication.
- Manages content publication processes, including authoring, testing, quality assurance, compliance filing, and production readiness.
- Serves as the primary subject matter expert for Adobe Experience Manager (AEM), providing expertise in metadata, taxonomy, tagging, content fragments,...