SEO Content Strategist

This role is open to candidates based in LATAM, Africa, and Eastern Europe. Please note that as this role supports U.S.-based clients, candidates must be available to work during U.S. business hours aligned with the client’s time zone.

 

About the role

We're hiring an SEO Content Strategist to own and grow organic as a predictable revenue channel for Scale Army. This isn't a "manage the blog" role. You'll build and execute the strategy that turns organic — SEO, AEO, social, content, and whatever channels make sense — into a consistent source of pipeline. You've done this before. You know what it takes. And you're ready to make this brand yours.

 
 

The right team and structure to grow

You won't be building in a vacuum. You'll be joining a marketing team that already has the pieces in place — a social media manager, a CRO team, a growth team with paid media buyers, video production, and design capabilities. You'll have access to AI experts within the organization, and we work with external agencies and freelancers when the work calls for it.

The expectation is that you come in, take ownership, and use what's available to move fast. As the channel grows, the structure around it grows with it — and so does your role within it.

 
 

What you'll own

- Organic as a Revenue Channel: Build and execute a strategy that makes organic a predictable, measurable contributor to pipeline — not just traffic. Set targets, own the roadmap, and report on what's moving the needle. Blog, SEO, social, webinars, newsletters — the channel mix is yours to define.

- SEO + AEO — Deep Expertise Required. This is a core part of the role, not a checkbox. You'll own keyword strategy, content architecture, on-page and off-page SEO, and — critically — AI Engine Optimization: structuring content to rank and appear in AI-generated answers (ChatGPT, Perplexity, Google AI Overviews, and what comes next). You know how LLMs crawl and cite content, and you build accordingly.

- Content Stra...