SEO Lead - CDD 13 months

About BlaBlaCar

BlaBlaCar is the world’s leading community-based travel app enabling 27 million members a year to carpool or travel by bus in 21 countries. Our team of 800 employees counts over 50 nationalities and is spread across our 5 global offices, 30% working fully remotely.

The Organic Growth team
The Organic Growth team’s scope is:
First and foremost, to define and roll-out an SEO & GEO strategy enabling us to emerge as a global & multimodal organic actor on all active markets.
But it also includes the management of our website’s Landing Pages, content & UX, notably to support Conversion & marketing initiatives.
With this hiring we want to improve our Organic Performance all over the world on carpooling but also new businesses such as bus, trains or accommodation while putting more focus on conversion rate optimization projects.
The Organic Growth team is a team of 2 local specialists (France & Brazil) that sits within BlaBlaCar’s Growth team. This team manages centrally all our high impact channels (SEO, SEA, Facebook, Display, ASA, Youtube, ...) thanks to a skilled and motivated team of channel experts.
 
Your responsibilities :
 
Own & execute a comprehensive Organic (SEO, GEO & SMO) strategy, aligning with overall marketing and business objectives.
Manage a team of 2 SEO experts & foster a spirit of initiative & ambition inside the team
Feed & Prioritize the backlog of an Engineering squad of 5 engineers & 1 engineering manager to deploy projects within CRO, SEO/GEO & UX that best grow the business
Support the delivery of these Product & Engineering projects including projects enabling agentic conversion via external LLMs (through MCPs)
Perform technical audits & Performance analysis of our 6 main websites to identify and resolve issues & improve the quality of the user experience.
Develop a web page optimization product backlog & prioritize it by leading an A/B testing program whose goal is to maximize our conversion rate.
Collaborate with other t...