SEO Manager | Technology | Ogilvy Africa
Role Summary The SEO Manager will oversee and execute search engine optimization strategies to improve a company’s online visibility and search rankings. This role involves developing and implementing SEO initiatives that drive organic traffic, enhance website performance, and strengthen overall digital presence. The SEO Manager may work independently or lead a team to optimize website content, structure, and technical elements in line with business objectives. Key Responsibilities Formulate and implement comprehensive SEO strategies aligned with business goals. Conduct keyword research and analysis to identify growth opportunities. Optimize on-page elements such as meta tags, content, URL structures, and page speed to improve search rankings. Plan and execute link-building strategies while leveraging approved vendors. Understand client brand messaging and goals, and develop SEO-focused content including keyword lists, blog copy, social media copy, and website copywriting. Conduct regular website audits to identify and resolve technical SEO issues. Collaborate with web developers to implement technical enhancements that improve site performance and user experience. Research topics and provide content outlines for writers, incorporating SEO best practices and content strategies. Develop daily routines and insights to monitor SEO performance and growth. Assist in setting KPIs and conducting regular audits and analyses of SEO performance, sharing results and recommendations at a high level. Develop, manage, monitor, and execute a transparent SEO strategic plan aligned with company goals and metrics. Generate regular reports on key SEO metrics and provide actionable insights for continuous improvement. Role Requirements Experience Minimum of 5 years’ demonstrable experience as an SEO Manager or in a similar role. Proven success in developing and executing SEO strategies. Track record of driving significant organic traffic growth and improving search rankings, especially at the local level. Technical Skills Strong understanding of SEO principles, search engine algorithms, and ranking factors. Proficiency in SEO tools and analytics platforms for monitoring and reporting performance. Solid knowledge of technical SEO, including website audits, crawl analysis, and issue resolution. Ability to develop, execute, and monitor keyword rankings using data-driven insights. Understanding of Google Quality Rater Guidelines. Skills and Attributes Strong communication skills with the ability to present SEO strategies, insights, and recommendations clearly. Results-oriented with a focus on achieving KPIs and business objectives. Commitment to continuous learning and staying current with SEO trends, best practices, and algorithm changes. Company Overview Ogilvy Africa is the largest network agency on the continent catering to 40 countries with a team of ~900 people across Central, East and West Africa. Headquartered in Nairobi - Kenya, Ogilvy Africa ma...